Jacques is a leader in the Media and Entertainment, Corporate Finance, and Strategy practices. He also co-leads the Digital Economy Initiative, a recently launched McKinsey knowledge program.
Since joining the firm in 1992, he has been based in Amsterdam,
London, Montreal, New York, and Toronto, working primarily on media
and interactive entertainment topics. Recent work has included
assisting public broadcasters worldwide to redesign their strategic
mission and operations, helping create the bid for a digital
license for three major international media consortia, leading a
significant reorganization and performance program for a
pan-European pay TV operator, developing a complete classified
strategy for a European newspaper, and assessing a
content-syndication opportunity for a major pan-European print
Among other initiatives, Jacques helped launch several new
magazine titles in Southern Europe, developed an aggressive
smart-card and SMS strategy for digital TV platforms, and created a
partnership hybrid model for digital video and audio broadcasting
for a global mobile player.
As well as being the author of numerous publications, Jacques is
a frequent speaker at conferences and universities worldwide on a
range of media issues. He is a fellow of the Aspen Institute as
well as of ECORE, a think tank on economic policy in Belgium, and a
fellow in Applied Economics at KUL University. He co-leads the
McKinsey Advisory Board on media management at INSEAD.