Dr. Ilhem Allagui is Associate professor at the American University of Sharjah, United Arab Emirates.
She teaches advertising related courses in the department of
Mass Communication, College of Arts and Sciences. Prior to this
position, she was lecturer at Université de Montréal (Canada) and
HEC Montréal, a university business school. She has also worked in
the advertising industry in Montréal and has experienced the thrill
of an online community development start-up.
Ilhem has a PhD in communication science from Université de
Montréal where she also earned a Master's Degree in the same field.
She has a graduate degree in marketing techniques as well as two
undergraduate degrees in business administration and marketing. Dr.
Allagui's interest in new media adoption in the MENA region goes
back to her doctoral dissertation when she researched successful
Arabic websites from the audience and industry perspectives. She
joined the World Internet Project network in 2008, and launched the
Emirates Internet Project (EIP), the official representative of WIP
in the UAE. The EIP is a longitudinal study of Emiratis' Internet
usage patterns; it was awarded the National Research Foundation
grant (UAE) in 2009.
In addition to teaching, research and consultancy for business
and academia, Ilhem has published articles, book chapters, and held
conference presentations about integration of the Internet in the
Arab region, Arab youth bloggers, Arab webcasters business models,
popular Arabic websites, etc. Dr. Allagui has contributed to a
number of forums and congresses, namely the United Nations for the
Alliance of Civilizations Forum and the German Ministry of Foreign
Affairs' Arab-German Media Dialogue. She has served on editorial
boards of academic journals, and as a reviewer for local and