Programme - 19 November - Distribution

  • 9:00 9:15

    Opening Remarks

  • 9:15 9:30

    Facebook Segment: Build, Grow, Monetise: A Strategy for Success in the Connected World

  • 09:30 10:30

    Panel: Wired Women

    Technology and social media are transforming the lives of women around the globe. By embracing both, a new generation of Wired Women is moving to the forefront of social, economic and political change. The changes are most dramatic in the Middle East, where an entire gender has found a new and powerful voice. New research will be unveiled on the connected lives of women in MENA economies and the transformative power that new technology has bestowed on them.

  • 10:30 10:45

    Digital Disruptor: The Business of Gaming

  • 10:45 11:15

    Coffee break

  • 11:15 11:45

    Interview: They Got Game: The Next Generation

    Mobile and social gaming is on a tremendous rise across the Middle East, driven by a young, wireless population and the spread of the smartphone. The gaming sector in the Middle East racks up annual sales of up to $2.6 billion, and the number of people downloading games has doubled in less than four years. That offers new opportunities for existing games to be tailored to the market with Arabic voice-overs, and for the creation of new games aimed expressly at MENA millennials. For brands, it is a new chance to connect with engaged consumers and connect with their audience in the social realm. Brands can now offer rewards for consumers who engage with them, adding a quid pro quo to the experience. And in many “virtual games,” such as Farmville, brands are able to actually integrate themselves, creating a deeper and more meaningful experience.

  • 11:45 12:30

    Panel: The Media in MENA: Localizing and Monetizing Content

    While Silicon Valley innovates, MENA motivates and integrates, adopting and deploying new tech invented elsewhere and attracting global content creators that can localize their wares to better monetize them in this market. Rapid wireless growth and a fast-rising younger, Gen-Y customer base are attractive features for luring international investment in the latest infrastructure, unencumbered by stubborn and costly legacy systems. And once over five billion people have supercomputers at their fingertips, “the network effect” goes into overdrive, and new innovation can happen anywhere. Our panelists discuss the future of global media and, in particular, what this will mean for the Middle Eastern marketplace.

    • Sanjay Rania Sanjay Rania General Manager, MENA, Fox International Channels
    • Amira Rashad Amira Rashad Former Head of Media, Yahoo Middle East, Africa and Turkey
    • Rashed Al Harmoodi Rashed Al Harmoodi Creator, Mansour Cartoon; Vice President, Mubadala Corporate Communications
    • Robert Knežević Robert Knežević Senior Vice President International Group, Sesame Workshop
    • Shahid Khan Shahid Khan Managing Partner, MAG (Meridian Advisory Group, LLC); Co-Founder, Chairman of the Board, MediaMorph, Inc. (Moderator)
  • 12:30 13:00

    Interview: The Future of Broadcasting

  • 13:00 14:00

    Lunch

  • 14:00 14:30

    Keynote speech: The Next Big Thing for Big Screen

  • 14:30 14:40

    Presentation: The Future of the Television Audience

  • 14:40 15:40

    Re-imagining Television - From Social to Second Screen

    The future of all video is getting smaller—smaller screens watched by millions of smartphone viewers. Especially in the Middle East, the young are riveted to their mobile screens; to entertain them, that’s where you must go. Time spent on the internet, has now overtaken television in terms of the amount of time the average person spends with each medium daily. Facebook has over 30 million daily users in the region. In Kuwait, 97% of 15-to-35-year-olds go on the Internet every day. Online video and the rise of the second screen are massively disrupting traditional TV channels. Panelists divine the future of television and opportunities to profit on delivering it. We’ll take a deep dive into how operators are going to monetize content.

  • 15:40 16:00

    Digital Disruptor: The Next Level of Content

  • 16:00 16:20

    Coffee Break

  • 16:20 16:30

    Digital Disruptor: The Democratization of Video

  • 16:30 16:50

    Digital Disruptor: Social Media and the Music Biz

  • 16:50 17:30

    Sky News Arabia Segment: Combatting Content Piracy in the Digital Age

    The business of piracy is a costly one for companies and governments alike. Across the entertainment industry millions of dollars of revenue is lost and governments are threatened when their countries are no longer seen as a safe place for investment. As coalitions form and government and business, particularly in the UAE, unite to wage a war on pirates, action is beginning to be taken. But how can this epidemic be tackled effectively? Can they really beat the pirates and win? And how do you inform the public of the huge ramifications of piracy and enforce change when so much content is accessible free of charge?

  • 17:30 18:20

    Series of presentations: The Media and Millennials

    Across emerging economies millennials are coming of age during a unique time - many emerging markets have experienced rapid growth, the fallout of a global economic slowdown, globalization and of course the dawn of the digital age. During this session we will hear from a number of individuals across different sectors. They will examine how digital natives are changing the business of media, what we can expect to see in different sectors and what is on the horizon.

  • 18:20 18:30

    Closing Remarks