The Middle East is going through a rapid economic growth and all drivers required for a solid media market are in place. As a result, there is strong positive outlook for advertising and paid content, reflected in a high growth rate of the media market over the next decade.
There is a need for a transformation journey in both content and monetization of platforms, and major progress has already started in this field. Governments have identified media as a priority and have invested in creating a conducive environment and building the required infrastructure. This creates a unique environment for growth and investment opportunities.
The Abu Dhabi Media Summit publication will provide useful insights both outside-in and inside-out perspectives of the growth opportunities and challenges underlying the media market.
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