Day 1 Theme: Content

From Hollywood to Bollywood, is Arabwood next?

Arab cinema has been experiencing a lot of recognition worldwide in recent times, not least of all because of this year's three academy award nominations. As emerging Arab filmmakers continue to produce films with the main aim of entertaining and achieving commercial success, the international industry is sitting up and taking notice. The birth of Bollywood, resulted in the world's biggest film industry, producing approximately double the number of films that come out of Hollywood. While the Arab world has far to go, there is a huge market hungry for this content. How do we successfully continue to feed and finance this growing industry? How does Arab film take the next step up?

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