Day 2 Theme: Distribution

Monetizing Media in the Arab World: What’s Consumer Data Worth?

Millions of people are leaving behind a detailed digital trail of their most private activities-the products they buy, the websites they visit and how often, the intricacies of their online searches. Tech giants such as Facebook, Google and Yahoo that harbor hordes of personal data know a lot about the consumption habits of their consumers - and are able to monetize through advertising, new products and new platforms. Facebook's $19 billion acquisition of WhatsApp, with hundreds of millions of users online every day, is a signal of the high value of user data.

The MENA region, with a population of more than 300 million and a combined GDP of $2.9 trillion, presents a significant opportunity for media providers. Yet, advertising spend per user in the region has significant room to catch-up with the developed markets. How can we bridge the gap between media consumption and monetization? What can product developers, media distributors, advertising agencies do to engage the Arab Digital Generation and grow their share of consumer spending?

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