Evolution of the internet and user trends top the agenda on second day of the the Abu Dhabi Media Summit 2012

Diverse topics discussed by leaders in mobile, telecoms, media and technology

In a series of discussions at the second day of the Abu Dhabi Media Summit, leaders from the worlds of media and technology covered topics including digital advertising, the evolution of the Internet, the concept of 'glocalisation' and the Internet taking on television.

The Abu Dhabi Media Summit, being held at the Yas Viceroy Hotel from October 9-11, is being held under the theme of 'Redefining the Digital Frontier'. The three day event is an invaluable forum for the analysis of trends, the sharing of insights and the identification of opportunities for everyone involved.

The morning sessions identified key trends changing the media landscape and the opportunities emerging markets and advances in technology are providing media players in the UAE and around the globe.

In the opening presentation, Geoff Ramsey, Founder & CEO of eMarketer, gave a summary of trends in mobile and broadband internet. He said social networking is growing faster in the Middle East and North Africa (Mena) region than anywhere else in the world - thanks partly to the central role played by social sites during the Arab Spring.

In a roundtable entitled 'Internet (Almost Everywhere)', Osman Sultan, CEO of du and Magid Abraham,Co-Founder & CEO of Comscore, spoke about connectivity and bandwidth in emerging markets.

Abraham said the Internet penetration in the Middle East was at 50% or more and the Internet has empowered people and the region by allowing individuals to express themselves.

Addressing a roundtable discussion entitled Tablets Rising, Jim Wuthrich, President, International Warner Home Video & Warner Bros. talked about the explosion of new devices and apps fuelling revolutions in content and distribution.

Mobile has created a new market place for Warner Bros. allowing the company to entertain people wherever they are. Currently 30% of their customers access their content on mobile.

Wuthrich said: "We advocate coming up with better ways for consumer to access our content on the best screen available to them at the point of consumption whether that is TV, tablet or smartphone."

Bob Bakish, CEO of Viacom International Media Networks and Sai Kumar, explained that 'glocalisation' as a business model is a "fusion of global expertise and formats with local connection and production."

In a presentation entitled 'Digital Economics', Tarek Elmasry, Managing Director, Middle East, of McKinsey & Company unveiled a new global report on the impact of the internet on economic growth and its relationship to job creation.

The recent research unveiled that the UAE is the world's most connected country in terms of homes wired and homes connected.

Robert Kyncl, Global Head of Content for YouTube and Ward Platt, President, Asia Pacific & Middle East, Fox International Channels, talked about the expansion of YouTube's original channels initiative outside of the US into the UK, France and Germany. He said: "We're experiencing a massive consumer shift. Mobile has increased from 6% to 25% in last 18 months across the whole of YouTube. Saudi has largest mobile penetration for YouTube with 50% of all consumption coming from hand-held devices."

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