Diverse topics discussed by leaders in mobile, telecoms, media and technology
In a series of discussions at the second day of the Abu Dhabi
Media Summit, leaders from the worlds of media and technology
covered topics including digital advertising, the evolution of the
Internet, the concept of 'glocalisation' and the Internet taking on
The Abu Dhabi Media Summit, being held at the Yas Viceroy Hotel
from October 9-11, is being held under the theme of 'Redefining the
Digital Frontier'. The three day event is an invaluable forum for
the analysis of trends, the sharing of insights and the
identification of opportunities for everyone involved.
The morning sessions identified key trends changing the media
landscape and the opportunities emerging markets and advances in
technology are providing media players in the UAE and around the
In the opening presentation, Geoff Ramsey, Founder & CEO of
eMarketer, gave a summary of trends in mobile and broadband
internet. He said social networking is growing faster in the Middle
East and North Africa (Mena) region than anywhere else in the world
- thanks partly to the central role played by social sites during
the Arab Spring.
In a roundtable entitled 'Internet (Almost Everywhere)', Osman
Sultan, CEO of du and Magid Abraham,Co-Founder & CEO of
Comscore, spoke about connectivity and bandwidth in emerging
Abraham said the Internet penetration in the Middle East was at
50% or more and the Internet has empowered people and the region by
allowing individuals to express themselves.
Addressing a roundtable discussion entitled Tablets Rising, Jim
Wuthrich, President, International Warner Home Video & Warner
Bros. talked about the explosion of new devices and apps fuelling
revolutions in content and distribution.
Mobile has created a new market place for Warner Bros. allowing
the company to entertain people wherever they are. Currently 30% of
their customers access their content on mobile.
Wuthrich said: "We advocate coming up with better ways for
consumer to access our content on the best screen available to them
at the point of consumption whether that is TV, tablet or
Bob Bakish, CEO of Viacom International Media Networks and Sai
Kumar, explained that 'glocalisation' as a business model is a
"fusion of global expertise and formats with local connection and
In a presentation entitled 'Digital Economics', Tarek Elmasry,
Managing Director, Middle East, of McKinsey & Company unveiled
a new global report on the impact of the internet on economic
growth and its relationship to job creation.
The recent research unveiled that the UAE is the world's most
connected country in terms of homes wired and homes connected.
Robert Kyncl, Global Head of Content for YouTube and Ward Platt,
President, Asia Pacific & Middle East, Fox International
Channels, talked about the expansion of YouTube's original channels
initiative outside of the US into the UK, France and Germany. He
said: "We're experiencing a massive consumer shift. Mobile has
increased from 6% to 25% in last 18 months across the whole of
YouTube. Saudi has largest mobile penetration for YouTube with 50%
of all consumption coming from hand-held devices."