Over 400 leaders from the across the global media industry attended the 2012 Abu Dhabi Media Summit that took place from Tuesday 9th of October 2012 at the Yas Viceroy Hotel.
The three-day invitation only event was held under the Patronage
of H.H. General Sheikh Mohamed Bin Zayed Al Nahyan, Crown Prince of
Abu Dhabi and Deputy Supreme Commander of the United Arab Emirates
The theme for the 2012 Summit was 'Redefining the digital
frontier'. The focus was on digital media in emerging markets and
on the technology disruption that is creating new distribution
channels, marketing opportunities and audiences. Summit sessions
focused on the nurturing of digital skills and talent; emphasising
cross-industry perspectives and East-West dialogue; uncovering the
forces that are shaping the media landscape and identifing new
sources of innovation outside traditional western media
The Chairman of the Abu Dhabi Media Summit, H.E. Khaldoon
Khalifa Al Mubarak said: "The continued evolution and strengthening
of the Summit mirrors the continued development of Abu Dhabi and
the UAE as an important hub for the media industry. As in previous
years, the 2012 Summit created unique opportunities for insights
for all who attended. The 2012 event also saw an even greater
emphasis on home-grown talent through a series of master classes
The Abu Dhabi Media Summit featured a unique combination of
high-profile public sessions, off-record forums and private
conversations. It brought together top-tier global media,
technology, venture capital and creative industry players and their
emerging-market counterparts. Selected entrepreneurs and start-up
companies were also featured, bridging the gap between established
industry leaders and disruptive entrants.
Previous keynote speakers at the Summit have included industry
leaders Rupert Murdoch, Eric Schmidt, James Cameron, James Murdoch,
Yuri Milner and Hans Vestberg.
The 2012 Summit also featured new sessions that give local and
regional media entrepreneurs unprecedented access to global
entrepreneurs and venture investors in a series of show-cases,
work-shops, master-classes and inspirational talks.